The global tire manufacturer commits to a new multi-season deal, its fourth consecutive sponsorship cycle, and is approaching ten years of partnership with UEFA.
The longest-standing UEFA Europa League partner signs a new deal until 2026/27 season.
Sponsorship aims to create new fan engagement and experiences and positively impact communities off the pitch
Sponsorship aims to create new fan engagement and experiences and positively impact communities off the pitch
PlayStation® agrees new sponsorship deal with UEFA to extend UEFA Champions League partnership for 2021-24 cycle.
A UEFA Champions League sponsor since 1994, the Dutch brewer will be a partner for the 2024-27 competition cycle.
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